U.S. HISPANIC
La Reina del Sur is Telemundos most successful novela in the networks history
Maribel Ramos-Weiner| 2 de junio de 2011
Telemundos May 30 finale of La Reina del Sur was the highest rated program in the networks 19-year ratings history, averaging nearly 4.2 million total viewers (Persons 2+) and over 2.8 million Adults 18-49, according to Nielsen Media Research.The telenovelas primetime average of 3 million Total Viewers and 2 million Adults 18-49 contributed to Telemundo delivering its best May ever across all key demographics, as it led all other Spanish-language networks as the fastest growing broadcaster among Adults 18-49.Based on preliminary data, the La Reina del Sur finale was the #1 broadcast program regardless of language at 10pm among Adults 18-34, Men 18-49 and Men 18-34.The telenovelas finale was #2, regardless of language, behind ABCs series premiere of Extreme Makeover: Weight Loss Edition in the 10pm hour among Adults 18-49.The finale of La Reina del Sur more than doubled (+125 percent) the delivery of the networks previous most-watched finale, El Clon, which averaged over 1.2 million Adults 18-49 (1,252,000) when it aired on December 10, 2002.Over the course of its on-air run, La Reina del Sur was Telemundos most successful novela in the networks history, reaching 16.6 million Total Viewers (Persons 2+).
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